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Wednesday, October 7, 2026
Echo Public Blog

The Video Platform Offers Users Power to Limit AI-Generated Content in Personal Streams

TikTok is introducing a updated setting that allows them to reduce the volume of AI-created media appearing in their streams. This step comes as the company disclosed that it presently contains more than 1 thousand million AI-generated clips.

Testing and Rollout

This change is being tested over the coming weeks before a widespread launch. This advancement comes amid a rise in AI content, driven by emerging video-generation tools.

AI Proliferation Online

Recent reports that nearly one in 10 of the quickest rising video streams on another major platform only show clips produced artificially. A significant portion of this material is deemed “AI slop”, a term for inferior, factory-style content that is typically illogical or bizarre.

Based on user feedback that a lot of users like content created using AI tools, from digital art to informative clips, and we intend to provide users the ability to adjust the amount of that, according to their own preferences,” said a spokesperson.

AI on the Platform

The platform announced that there are presently 1.3bn videos on its network tagged as artificially created. Overall, over 100 million media items are uploaded to the platform daily, making clips made by AI a minor portion of its overall inventory.

Customizing Your Feed

Viewers will be capable of decrease or raise the level of AI-generated videos they view by opening the “manage topic” option in the app and selecting the AI content topic. Additional categories that currently be adjusted under the tool encompass current affairs, clothing, aesthetics, and movement.

AI Disclosure Rules

TikTok’s rules oblige users to tag lifelike artificially created content, and it prohibits malicious deepfakes of celebrities or critical incidents. Any believable AI-generated clip that is unmarked can be removed under its user guidelines.

Additionally, the app will henceforth add an “AI-made” label to content produced via its proprietary AI systems, or identified by an collaborative effort for recognizing artificial media. This action is designed to stop users from trying to circumvent the disclosure requirement.

Educational Initiatives

TikTok is also launching a two million dollar awareness program for experts and institutions to produce educational content about responsible artificial intelligence. This initiative will assist educational bodies dedicated to training programming and robotics.

Moderation Strategy

TikTok has supported its moderation strategy, following controversy over plans to lay off numerous safety staff in the United Kingdom. TikTok is planning to cut 439 jobs in its trust and safety department in its British office, with trade unions and internet security professionals expressing worry that staff are being displaced by machine-led review.

A trust and safety lead stated that people-led review would remain essential, but AI can shield workers by filtering out the most distressing content before it gets reviewed by people. TikTok announced a notable drop in shocking and graphic content seen by content reviewers over the past year due to intervention by its machine learning processes.

It is vital to combine humans and technology to ensure user safety,” she said. “We’ll have people as integral to the approach, but we also think it’s highly necessary to limit contact with harmful content as swiftly, which is why a significant AI assistance is proving valuable operate efficiently.”
By

Erica Garcia

A cultural commentator and freelance writer based in London, focusing on social trends and public discourse.

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